Newman, M. E. J. “The Structure and Function of Complex Networks.” SIAM Review. 45 (2003): 167-256. (MEJN) (Only Sections 1 – 3) Please Read More If Possible.
Hill et al. Network Based Marketing: Identifying Likely Adopters via Consumer Networks http://arxiv.org/pdf/math/0606278.pdf (Read to get the just of what was done. No need to know every single detail)
Data Mining in Social Networks http://www.cs.purdue.edu/homes/neville/papers/jensen-neville-nas2002.pdf